South Beach: a digital drama set in the midst of an escalating rivalry between two powerful record labels in South Beach, Miami.
Cast: Ana Villafañe, Manny Montana, Jacqueline MacInnes Wood, Jordi Vilasuso, Arlene Tur
Format: 6 x 22 digital drama
Partners: Streamed on Hulu with promotional partner AOL.
Ancillary: Over 30 pieces of ancillary content created
South Beach — where dangerous secrets refuse to stay buried in the sand. These secrets turn deadly when Gus Garcia, the beloved Mayor of South Beach, is murdered. Lt. Erica Whitney is mystified when the only clue left at the crime scene is the mark of “The Ghost,” Miami’s most notorious serial killer, thought gunned down 20 years ago. Meanwhile, crime lord Isaac Santero is plotting a bold move to seize control of Miami’s drug trade, with unexpected help from aspiring DJ Michael Bell. Alliances are challenged when Michael falls for Carmen Suarez, a gorgeous bilingual pop star who is about to embark on a world tour behind her latest # 1 single, “Fahrenheit.” Carmen’s upcoming tour is at the center of an escalating, bitter rivalry between Donovan Lear and Antigone de la Vega, who now run the two most powerful record labels in Miami. Donovan’s estranged daughter, Samantha Lear, owns “Fever,” the hottest nightclub on South Beach. Samantha’s life gets complicated when her flirting with Octavio Cruz, Carmen’s manager, turns into something more. Revenge, Passion, Murder, Betrayal – Emotions run high in the hottest place on Earth — South Beach